1. Maximize Your Marketing Efforts
Many people fall into the same trap of jumping from one marketing method to the next. They’re like bees pollinating flowers – darting all over the place. They never settle on any one method for any length of time, and so, they never make any money.
When it comes to marketing, you have to be patient. Patience is the key. You have to give the methods you’re using a chance to work. It’s rare to hit a home run your first time at bat. It’s often necessary to make multiple adjustments to your methods to make your marketing profitable. It’s all part of the process. But when you do find something that works, stick with it and milk it for all it’s worth. Milk it to the point that there it has given you everything it has to give, before you move onto something else.
2. Proving your worth it
First-time visitors to your website don’t know you or trust you. So you have to put visitors minds at ease with genuine and verifiable testimonials and reviews about your products and/or services. This is one of the most effective steps you can take. You should also use proven facts and figures and scientific evidence whenever possible, to further add credence to your claims.
Remember, your potential customers are still highly influenced by third party opinions on social networking sites like Facebook and Twitter.
3. Offering a Strong Guarantee
One of the best things you can do to reassure potential customers and give them peace of mind is to offer a guarantee. We offer a 30 day no quibble guarantee to all our new customers.
If you provide good value for the Euro, statistics show on average, less than 2% of your customers will ask for a refund. Offering a strong guarantee will often increase sales dramatically.
4. Split-Test Your Marketing
What’s split-testing? Split-testing is a method of testing multiple versions of your sales pages in order to determine which version is the most profitable – converts more visitors into sales. Testing should include the size, color and wording of your headline, the images you use, the price of your product, etc. Google Website Optimizer gives you the ability to quickly and easily split-test your marketing.